When the F1 debuted all ten F1 teams and all 20 drivers in an explosive star-studded event that launched globally on their 75 anniversary, we created a film to launch Kick Sauber’s 2025 F1 livery in an unforgettable way.

‘Hustle Harder’ encapsulates the team’s unstoppable philosophy to work tirelessly, day and night, to be no. 1. 

Whilst the world sleeps, they train by the light of the moon, never forgetting their mission: That each year they must hustle even harder.