This campaign helped win the Selfridges pitch for Beattie Mcguinness Bungay.
The idea was to run headlines written in the famous Selfridges font on their signature yellow brand colour to create a distinct and unique tone of voice for Selfridges.
The client loved it so much, the campaign ran for 5 years,
in every store and in every country around the world.
As well as 3D billboards, cab wraps and global-wide print ads
Selfridges had such affection for this campaign that they made a miniature taxi souvenirs with the livery on that you can still buy in their store today.
Miniature London Taxi
Sold in-store with the campaign on.